‘Architorture’
Imaginary 
Magazine Brand

Produced at Nottingham Trent University (BA Hons Graphic Design)

CHALLENGE:

To design a trendsetting magazine, using either existing publications or constructing your own. Regardless of the decision the magazine design should incorporate a new set of rules or criteria, which suits the editorial. The final outcome for the project should span a minimum of four-double spreads and contain the masthead, front cover, contents page.

APPROACH:

I decided to use my own initiative and market knowledge to publish my own magazine. After in-depth analysis into existing Architecture publications, I discovered a unique gap in the market. The theme I decided to pursue for my magazine is based on ‘Bad’ architectural design. Using this concept I developed the name of ‘Architorture’. My main focus for the magazine was to highlight a growing trend of ‘Form over Function’. Architects are preoccupied designing shiny icons that they are overlooking the functionality of the building for its occupants.

SOLUTION: 

In order to portray this concept, I created an abstract front cover consisting of three separate layers. When the reader de-constructs these layers, they find that behind the shiny façade lay hidden design flaws. Although the architectural content is accurate for the reader, the internal spreads are designed to make unnecessary hardship, breaking the rules of how a magazine publication should be structured.