Beauty at Bluewater Experiential

Produced at Banana Kick, Leeds

The brief was to create a disruptive beauty event at Bluewater. 

I created an ownable identity that can be easily recognised across all communications, as well as a hook to excite and intrigue customers.

The creative concept ‘Beauty Weekender’ captures the idea that this is a one-off event, spread over 2 days. A feeling of exclusivity is brought out in the typography, while the illustrations give this route a clear, instantly recognisable identity.