Colony Club Refurb

Produced at Banana Kick, Leeds

The Colony Club, one of London’s most prestigious casinos, was having a £4 million refurb and needed to communicate their plans to their existing customer base. 

The brief was to produce a campaign that delivered key communications regarding the refurb in a clever and thought provoking way. More engagement with the customer based at key touch points in the Casino (supported with roll out of the concept on social media, digital and print).

The final creative concept uses interior mood board layouts showcasing the luxurious and premium refurb and offers a sneak preview of what they can expect. It also incorporated innovative 3D POS using real fabrics and textures which were interactive and tactile at the same time.