Plusnet ‘Santa Paws’

Produced at Banana Kick, Leeds

With Christmas approaching, I had the opportunity to work with Plusnet to deliver a digital Christmas campaign bigger and better than ever before.

In 2017, Banana Kick developed a game for Plusnet called ‘Jingle Dogs’, which was a massive success! So, we decided to build on the equity made with our existing pooch filled campaign and bring a twist to another festive classic.

With a brief to deliver a digital Christmas campaign integrated across social media and a dedicated online presence, Santa Paws was born. The campaign included;

• Creative design

• Custom built online game

• Comprehensive social media planning and delivery

• Writing and recording our second Christmas single!

The online digital game was inspired by the iconic ‘Flappy Birds.’ Santa Paws saw our canine friends take to the skies, with a new addition (Leo the Labrador) added to the ranks. Their helicopter Santa hats had the dogs dodging chimneys, collecting presents and flying through the night sky – rivalling the reindeer!

With participants having the chance to get their hands on some amazing tech prizes, it’s a great incentive to take part. We saw thousands of game plays in the campaign’s first week!

http://santapaws.staging.site