Whg Fleet Vehicle Branding

Produced at Banana Kick, Leeds

Whg asked us to re-design their current fleet vehicles with something that represents their brand more. The challenge of the brief was that they needed something that was fresh, bold and engaging but also generic enough as their vinyls would need to last round 5 years!

We also had to consider the functionality of the designs and ensure that if mud or dirt was to occur no important information was hidden. These are CGI renders of the designs that we came up with.